Anna Wintour's Latest Interview

‘Can fashion keep up with 21st century trends?’ was the topic of conversation between The Economist’s Anne McElvory and Anna Wintour. When you hear trends, don’t think snakeskin, lilac or billowing blouses – think digitalisation, Brexit and America’s political landscape. All of which McElvory and Wintour cover. Here are 9 takeaways from their sit-down interview in New York.

Digital vs print
“I think how fantastic it is to have all these different channels and how each one works in different ways and we use each one in different ways. To me the print edition of Vogue is our flagship. It’s our voice of authority. It is the place where a movie star or an important musician wants to be. And then we use the material, the content (that we have) across all of our platforms.”

On social media and her presence
“I believe I work for Condé Nast and Vogue. Not for Anna Wintour. It’s not necessary for me to have a business Instagram account promoting myself. I’m aware of it, I help shape it, but my voice isn’t the most important, the most important voice in this is Vogues.”

Management style
“You can’t micro-manage in a digital age. That would be impossible, and you would never sleep, and you would never have anybody happy working for you. I think people do so much better when they are empowered, and they have freedom and they can make choices themselves. And looking at the results and how much we have achieved over the last 10 years transforming Vogue into this multi-media brand, is extraordinary.”

Sustainability and fashion having a guilty conscience
“Every CEO in the world of fashion and in the world of beauty that one talks to today is aware, and I’m not sure I would call it a guilty conscience but people with a conscience and with the ability to make change are all working towards sustainability and serving the problem at hand. The word that I would use is finding a solution.”

British fashion and Brexit
“It could be challenging on tariffs and challenging finding talent that are willing to move to the UK right now. But I also believe that creative people are amazingly resilient and will find a way; there is also so much talent in Britain.”

Fashion’s stance
“I think we have taken a very strong stand on LGBTQ rights, a strong stand on immigration and a strong stand on human rights.”

Donald Trump's Tweets regarding 4 women at the left of US politics
“I think the President is playing to his base. I personally feel that it is behind a lot of what he says and what he does and he’s very conscious and very aware of who is supporting him and there are many people in this country who don’t, and I think the divide is getting bigger and I hope we see things differently come 2020.”

The absence of Melania Trump in Vogue
“There are so many women in politics that deserves celebration ... I think it’s important for Vogue to support women who are leading change in this country.”

Diversity within fashion
“I actually think it’s changed a lot. If you look at casting today, the shows are more diverse in terms of not only in skin colour but of shape. I do feel as an industry it is so much more embracing of inclusivity and body positivity.”

To hear the full interview, click here

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