Tomas Maier Steps Down At Bottega Veneta
After being at the helm of Bottega Veneta for over 15 years, Tomas Maier will be stepping down from his role as creative director. The German-born designer has been in the position since the brand was acquired by Gucci Group, now Kering, in 2001 and was personally appointed by Tom Ford himself. Bottega’s weaving technique, known as ‘intrecciato’, has long been the logo-less signature of the brand.
Kering’s CEO commented, “It's largely due to Tomas’s high-level creative demands that Bottega Veneta became the house it is today. He put it back on the luxury scene and made it an undisputed reference. With his creative vision, he magnificently showcased the expertise of the house’s artisans. I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve.”
Founded in 1966, Bottega Veneta struggled to stay competitive; after a small revival in the hands of Katie Grand and Giles Deacon, the 90’s fashion race left the brand struggling. Maier joined in 2001 and didn’t present a ready-to-wear collection until 2005. After executing the brands signature accessories, he made his men’s and women’s shows one of the main attractions of Milan Fashion Week through his revolutionary interpretations of modern trends.
In recent years, the designer’s focus on craftsmanship has not been able to attract the attention of younger customers. Maier’s departure highlights the fashion group’s dissatisfaction with Bottega’s performance, which dropped by 6.8% in revenue and has been consistently dropping for a few years. Talk of who may succeed the German designer will be the topic discussed across all the front rows at Milan Fashion Week Men’s on Friday. We’ve heard it could be Phoebe Philo, however Kering have not put a date on when a new creative director will be announced.