Savage X Fenty

After an incredibly successful debut in New York last month, Rihanna has chosen London as the second location to host a Savage x Fenty pop up. The shop will open tomorrow, for five days, at Shoreditch Studios. Opening times are from 10am to 8pm with the promise of “special guests and daily surprises". We’re told there may even be a surprise visit from Bad Girl RiRi herself who said to Vogue, “I love seeing the reaction to Savage X Fenty in person, so having a pop-up shop is really exciting for me!”

Stocking pieces from her core collection, ‘On The Rag’, fans will be very pleased to know that rails will also be filled with her other three lines, ‘U Cute’, ‘Damn’ and ‘Black Widow’, including previously sold out styles. Although many of the 90-piece collection has sold out, the Savage X team is working profusely to ensure the pop-up is continually supplied with healthy amounts of stock.

The collection has been heavily praised in recent weeks due to the inclusive sizing of the lingerie with bras ranging from 32A to 44DD, and lingerie, underwear and loungewear from XS to 3XL. With the collection spanning from simple, everyday t-shirt bras to cup-less body suits and marabou-trimmed rompers, there is something for everyone. The pop-star said, “I want women to feel great wearing lingerie. I want them to feel confident, sexy, flirty. But most of all, I want them to feel like themselves.”

After the initial US launch in May, Rihanna said, “I approach everything with the same mentality. It has to be authentic, it has to be from me, my perspective. I’ve wanted to do a lingerie line for a long time, but it was important to me that it be done right.”

The pop-up runs from June 13th-17th; so head over to the EC postcode to give yourself the biggest chance of landing that best-selling Lace Teddy body.

Shoreditch Studios, 37 Bateman’s Row, London, EC2A 3HH

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