LVMH AND KERING PLEDGE SUPPORT
Considered as one of the finest examples of French Gothic architecture, Notre-Dame took 100 years
to build and it stood for almost 800. With 12 million annual visits and the most visited landmark in the French capital, Parisians and the world were left shocked over the destruction of the iconic cathedral.
Shortly after the incident French President Emmanuel Macron announced that the Catholic cathedral will be rebuilt, "It's part of the fate, the destiny of France, and our common project over the coming years. And I am committed to it.”
It is with delight that Macron is not the only person committed to its reconstruction with fashion’s two largest families and subsequently their luxury goods groups all confirming their support.
Kering’s Chief Executive, Francois Henri Pinault has confirmed the family will donate €100 million to the cathedral’s restoration. He told the French media that he and his father, Francois have made the donation to help with the “complete reconstruction” of the cathedral.
Following their statement, LVMH said this morning “The Arnault family and the LVMH Group, in solidarity with this national tragedy, are committed to assist with the reconstruction of this extraordinary cathedral, symbol of France, its heritage and its unity. They will donate a total sum of €200 million to the fund dedicated to the reconstruction of this architectural work, which is a core part of the French History. In the meantime, the LVMH Group puts at the disposal of the State and the relevant authorities all its teams – including creative, architectural and financial specialists - to help with the long work of reconstruction and fundraising, which is already in progress.”.
We’re yet to hear if luxury powerhouses like Chanel and Richemont will follow suit but it’s encouraging to see those at the forefront of the industry supporting fashion’s biggest influence – historic culture.