Helsinki Fashion Week to Ban Animal Leather
Helsinki Fashion Week has banned using animal leather from the SS20 collections next year. With the support of the Nordic Fashion Week Association, Founder Evelyn Mora said the organisers are “taking an active stand against cruelty to animals and the damaging environmental impacts that the use of animal leather brings with it”.
The organisation was partially motivated to ban leather following a letter from the animal rights group, PETA. “By banning leather, Helsinki Fashion Week will become a groundbreaking, cutting-edge presence on the fashion scene,” said PETA director Elisa Allen. “PETA looks forward to seeing animal- and eco-friendly vegan fabrics take over Helsinki catwalks in 2019 and beyond.”
PETA have claimed that leather made from materials such as pineapple leaves, grapes, mushrooms and cork is very much on the rise and that two thirds of millennials would reportedly pay more for sustainably made products. Brands are already making the switch to making their production more sustainable with brands such as Stella McCartney, Vika Gazinskaya, and Felder Felder leading the way.