A Turning Point For New York Fashion Week?
As we tap our well-polished heels and brogues under our desks, excitedly waiting in anticipation for the start of New York Fashion Week, we can’t help but think of the changing fashion winds already set in motion for the week to come in the concrete jungle. Most notably it was recently announced that Alexander Wang’s February 10th show will be his last in the fashion week calendar, deciding to present both pre-collections and RTW in June and December.
According to a company announcement earlier this year, the move will combine the pre-collection and main collections as well as dividing the label’s products into monthly deliveries. A company spokesman said “this is widely considered to be a transformative solution for the global industry, breaking out of the conventional fashion calendar”.
Already, we are aware of some notable absences; the likes of Rodate, Proenza Schouler and Altuzarra have moved their collection debut to Paris and retail giant Rag & Bone have all together put its show on a break. Furthermore, we’ll see Victoria Beckham last show of the year in NYFW as London hosts her SS19 collection in September to celebrate the brands 10 year anniversary. At this stage, we’ll assume she will return to NYFW in February 2019...
With some of NYFW’s top US shows migrating or leaving all together, should this be a concern for NYFW? Will Wang’s boycott of the bi-annual event mean that further designers will follow suit?
Steven Kolb, CFDA president and CEO, told WWD. “I could see a collective of maybe five or so brands that have the right adjacency and might align to it… Alex is one of many designers the CFDA has spoken to about the idea, and we support him in this business decision. There are others who are part of this idea.”
A clever business decision indeed but for the consumer, however, we can expect less anticipation due to the shortened gap between the initial product reveal and initial product delivery (six months down to four). It could also result in further shrinking of New York Fashion Week, a causal implication for all sorts of local industries.